At inbestMe, we believe that growth isn’t just about numbers, but about evolving to meet our customers’ needs, stay ahead of industry trends, and consistently deliver exceptional value. Today, we’re excited to share with you the culmination of months of work, creativity, and dedication: the rebranding of inbestMe and the launch of our new native mobile app. This is more than just a cosmetic change; it represents a strategic shift that will enhance your experience with us and better reflect who we are as a company.
Why did we update the corporate image?
You may be wondering why we are updating our brand now. The answer lies in our track record and the evolution of our industry and our clients’ expectations. When we started, our mission was clear: to democratize investing and empower people to take control of their financial future. Over the years, we have grown significantly, expanding our services, improving our technology, and reaching a broader audience with thousands of clients worldwide in over 65 different countries. As we have evolved, so have our clients’ needs and expectations.
We realized that our brand identity needed to catch up with the advancements we have made and the company we have become. Our previous brand served us well, but it no longer fully represented the innovative, customer-focused company we are today. The decision to rebrand was driven by our desire to better align our visual identity and messaging with our core values and vision for the future.
The essence of our new corporate identity
Our new brand reflects our commitment to innovation, transparency and customer success. It represents the principles that have guided us from the beginning and the forward-thinking mindset that will drive us into the future.
- Modern, Sophisticated Design: Our new logo, color palette, and design elements were designed to convey trust, professionalism, and innovation. We wanted our brand to be as modern and sophisticated as the solutions we offer. You’ll notice a cleaner, more streamlined look across all of our platforms, from our website to our mobile app.
- Customer-Focused Messaging: Along with our visual changes, we’ve also refined our messaging. We want our communications to be clear, concise, and directly relevant to you, our valued customer. Our new messaging better expresses our mission to empower you to confidently achieve your financial goals.
- Consistency Across Platforms: Consistency is key in building a brand. You’ll see our new identity seamlessly integrated across all touchpoints, whether you interact with us through our website, mobile app, or social media. This consistency not only strengthens our brand, but also enhances your experience by providing a consistent, recognizable interface.
Introducing our new native mobile app
One of the most exciting aspects of our rebrand is the launch of our new native mobile app, built in React Native. This is a significant improvement over our previous web app, giving you a faster, more responsive, and more intuitive experience. We know our clients are increasingly relying on mobile devices to manage their investments, and we wanted to ensure that their mobile experience with inbestMe was exceptional.
Key features of the new mobile app:
- Faster Performance: By transitioning to a native app, we have significantly improved the speed and responsiveness of the app. Whether you are reviewing your portfolio, making adjustments, or accessing market information, the app will now run smoothly and quickly, giving you a seamless experience.
- Improved User Interface: We have redesigned the user interface to be more intuitive and user-friendly. The app layout is cleaner, with simpler navigation, allowing you to find the information you need and take action when necessary.
- Real-Time Notifications: Stay on top of your investments with real-time notifications. Whether it is a market update, a portfolio adjustment recommendation, or a reminder to review your goals, you will receive timely alerts that will keep you informed and empowered.
- Advanced Security Features – Security is our top priority. Our new app includes enhanced security features, such as biometric login options and advanced encryption, to ensure that your data and investments are always protected to the highest standards.
- Personalized insights: The new app will provide more personalized insights and recommendations based on your investment goals and risk profile. This personalized approach helps you make informed decisions and stay aligned with your long-term goals.
- Consistency across platforms: Whether you access inbestMe from your desktop or mobile device, you’ll enjoy a consistent experience. The new app has been designed to work seamlessly with our desktop platform, ensuring your data and preferences are synchronized across all devices.
Why this is important to you
We understand that any change, especially one as significant as a rebrand and a new app, can raise questions and concerns. Let me assure you that every decision we’ve made in this process has been with you, our customers, in mind. Here’s why this is important to you:
- A Stronger, More Resilient Company – Our rebrand is a reflection of our growth and our commitment to continually improving our services. A stronger brand means a stronger company, which in turn means a more reliable partner for you as you navigate your financial journey.
- An Improved User Experience – The new app design and improvements are aimed at making your experience with inbestMe as seamless and enjoyable as possible. We want you to feel confident and comfortable using our platform, whether you’re a seasoned investor or just getting started.
- Increased Value – With the enhanced features of our new app and the clarity of our redefined messaging, we believe you’ll get even greater value from our services. Our goal is to give you the tools and knowledge you need to reach your financial goals, and these changes are designed to do just that.
- Continuous Innovation – The launch of our native mobile app is just the beginning. We’re committed to ongoing innovation, continually adding new features and improvements to meet your changing needs. Our rebranding signals our intention to lead the industry and continue to provide cutting-edge solutions to our customers.
What’s next?
As we transition to our new brand identity, there are a few things you can expect:
- Communication Materials: In the coming weeks, you will receive updated communication materials, including emails, newsletters, and reports, all reflecting our new branding. These materials will provide you with valuable insights, updates on your portfolio, and educational content designed to help you make informed decisions.
- Updated Website and App: Our website and mobile app will be fully updated with our new brand identity. You will see the changes live on September 16, 2024, and we encourage you to explore the new features and design. We believe you will find the new interface more intuitive and easier to use. We look forward to your feedback!
- Customer Support: Our customer support team is fully briefed on all changes and is ready to assist you with any questions or concerns you may have. Whether you need help navigating the new app, understanding the new features, or simply want to provide feedback – we are here to help.
- Opportunities for Feedback: We value your feedback and will provide multiple opportunities for you to share your thoughts on the new brand and app. Your input is crucial as we continue to refine and improve our offerings.
Looking ahead
As we embark on this exciting new chapter, I want to take a moment to reflect on what has brought us here. inbestMe’s success has always been rooted in our relationships with our clients. Their trust, feedback and loyalty have been instrumental in shaping the company we are today.
Looking ahead, our vision is clear: to continue to lead the way in providing innovative, client-focused investment solutions that enable you to achieve your financial goals. The rebrand and new mobile app are key milestones on this journey, but they are not the final destination. We will continue to innovate, adapt and grow in response to the changing needs of our clients and the market.
Thank you!
Lastly, I want to express my deepest gratitude to you, our customers. Your support has been the driving force behind our success and we are honored to have the opportunity to serve you. We are excited about what the future holds and are committed to ensuring that inbestMe remains your trusted partner in achieving your financial goals.
As always, we welcome your feedback and are here to answer any questions you may have.
Thank you for being part of the inbestMe family. Together, we are building a brighter financial future.
Set your goals today. Get more from your money tomorrow.
